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Michel Tuan Pham

Michel Tuan Pham

Michel Tuan Pham is the Kravis Professor of Business in Marketing at Columbia University’s Graduate School of Business, where he teaches in the MBA, EMBA, Ph.D., and Executive Education programs. He has a Licence degree in Applied Economics from the Catholic University of Louvain-Mons, Belgium and M.A. and Ph.D. degrees in Business-Administration/Marketing from the University of Florida, Gainesville. He has also held visiting professorships at various international institutions such as the University of Chicago, where he was Ford Foundation Visiting Professor of Marketing, the Catholic University of Leuven in Belgium, the China Europe International Business School in Shanghai, the Hong Kong University of Science and Technology, and the Institut d'Administration des Entreprises (IAE) of the University of Paris I - Sorbonne, and Singapore Management University.

His research interests relate to the role of affect (moods, feelings, and emotions) in judgment and decision-making and consumer self-regulation. He currently leads the Research on Emotions and Decisions (RED) lab at Columbia. His research has received several awards and has appeared in many leading academic journals both in the U.S. and in Europe, including the Journal of Consumer Research, Journal of Marketing Research, Psychological Science, Organizational Behavior and Human Decision Processes, Journal of Consumer Psychology, Personality and Social Psychology Review, Review of General Psychology, Journal of Economic Psychology, Marketing Letters, and Recherche et Applications en Marketing. He is a scientific advisor for numerous academic journals, is an Area Editor of the Journal of Consumer Psychology, and serves or has served on the Editorial Boards of Journal of Consumer Research, Journal of Marketing Research, Journal of Consumer Psychology, International Journal of Research in Marketing, and Recherche et Applications en Marketing. He is the current President of the Society of Consumer Psychology (APA, Division 23).

Primary Interests:

  • Emotion, Mood, Affect
  • Judgment and Decision Making
  • Motivation, Goal Setting
  • Social Cognition

Research Group or Laboratory:

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Michel Tuan Pham
Columbia Business School
Columbia University
3022 Broadway, Uris Hall 515
New York, New York 10027
United States

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