Michel Tuan Pham
Columbia Business School
Columbia University
3022 Broadway, Uris Hall 515
New York, New York 10027
United States
Home Page
Phone: (212) 854-3472
Fax: (212) 854-7647
Email: tdp4@columbia.edu
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Michel Tuan Pham is the Kravis Professor of Business in Marketing at Columbia University’s Graduate School of Business, where he teaches in the MBA, EMBA, Ph.D., and Executive Education programs. He has a Licence degree in Applied Economics from the Catholic University of Mons, Belgium and M.A. and Ph.D. degrees in Business-Administration/Marketing from the University of Florida, Gainesville. He also held visiting professorships at various international institutions such as the University of Chicago, where he was Ford Foundation Visiting Professor of Marketing, the Catholic University of Leuven in Belgium, the China Europe International Business School in Shanghai, the Hong Kong University of Science and Technology, and the Institut d'Administration des Entreprises (IAE) of the University of Paris I - Sorbonne. His research interests relate to the role of affect (moods, feelings, and emotions) in judgment and decision-making and consumer self-regulation. He currently leads the Research on Emotions and Decisions (RED) lab at Columbia. His research has received several awards and has appeared in many leading academic journals both in the U.S. and in Europe, including the Journal of Consumer Research, Journal of Marketing Research, Psychological Science, Organizational Behavior and Human Decision Processes, Journal of Consumer Psychology, Review of General Psychology, Journal of Economic Psychology, Marketing Letters, and Recherche et Applications en Marketing. He is a scientific advisor for numerous academic journals, and serves or has served on the Editorial Boards of Journal of Consumer Research, Journal of Marketing Research, Journal of Consumer Psychology, International Journal of Research in Marketing, and Recherche et Applications en Marketing
 Journal Articles:
 Pham, M. T. (2007). Emotion and rationality: A critical review and interpretation of empirical evidence. Review of General Psychology, 11(2), 155-178
- Pham, M. T. (2004). The logic of feeling. Journal of Consumer Psychology, 14(4), 360-369.
- Pham, M. T. (1998). Representativeness, relevance, and the use of feelings in decision making. Journal of Consumer Research, 25(2), 144.
- Pham, M. T. (1996). Cue representation and selection effects of arousal on persuasion. Journal of Consumer Research, 22(4), 373-387.
- Pham, M. T., & Avnet, T. (2009). Rethinking regulatory engagement theory. Journal of Consumer Psychology, 19(2).
- Pham, M. T., & Avnet, T. (2004, March). Ideals and oughts and the reliance on affect versus substance in persuasion. Journal of Consumer Research, 30, 503-518.
- Pham, M. T., Cohen, J. B., Pracejus, J. W., & Hughes, G. D. (2001). Affect monitoring and the primacy of feelings in judgment. Journal of Consumer Research, 28(2), 167-188.
- Pham, M. T., Meyvis, T., & Zhou, R. (2001). Beyond the obvious: Chronic vividness of imagery and the use of information in decision making. Organizational Behavior and Human Decision Processes, 84, 226-253.
- Pham, M. T., & Muthukrishnan, A. V. (2002). Search and alignment in judgment revision: Implications for brand positioning. Journal of Marketing Research, 39 (1), 18-30.
- Raghunathan, R., & Pham, M. T. (1999). All negative moods are not equal: Motivational influences of anxiety and sadness on decision making. Organizational Behavior and Human Decision Processes, 79(1), 56-77.
- Raghunathan, R., Pham, M. T., & Corfman, K. P. (2006). Informational properties of anxiety and sadness, and displaced coping. Journal of Consumer Research, 32, 596-60.
- Zhou, R., & Pham, M. T. (2004). Promotion and prevention across mental accounts: When financial products dictate consumers’ investment goals. Journal of Consumer Research, 31, 125-135.
Other Publications:
- Pham, M. T., & Higgins, E. T. (2005). Promotion and prevention in consumer decision making: The state of the art and theoretical propositions. In S. Ratneshwar & David Glen Mick (Eds.), Inside consumption: Consumer motives, goals, and desires. London: Routledge.
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